Creative Cooking is the name behind Superseed Crackers the New Zealand favourite to accompany any gourmet party platter. Creative cooking offer high protein, high fibre, low carb, keto, vegan, gluten-free, paleo food products hand crafted by a literal food scientist. Nikki the founder owner has a background in analytical chemistry and a Certificate and Diploma in Food Preparation and Cooking (Culinary Arts)
Nikki from Superseed Crackers came to me for the re-design of her packaging. After an in depth discussion we decided that what needed to do was establish a new branding architecture for her business. She had built a strong brand in 'Superseed Crackers' online but this was not the name of her business. So that we didn't throw the 'baby out with the bathwater' so to speak. We kept the recognisable logo for the Superseed Crackers identity and developed a new brand for the top-tier 'Creative Cooking' allowing Nikki to produce a wider range of products going forward.
The thing all of these products have in common is the composition of seeds and flavours. I developed an iconic new logo for the top-tier brand with a pattern created in seeds. I have loved working with Nikki to bring this new refined and clearly conscious branding identity to life.
"Zoe Nailed it, exceeding my expectations. Zoe has been an absolute pleasure to work with throughout the whole rebrand process for our Superseed Crackers business. From the beginning she laid out a very clear process to deep dive into our brand vision, profile and messaging. Zoe always worked with an eye into future proofing our brand and getting the basics right. I am deeply grateful for her patience and skills in coming up with a fantastic, fresh and beautiful look that I absolutely love. I highly recommend Zoe at Case In Point Design." - Nikki- Superseed Crackers