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Creative Cooking

Nikki from Superseed Crackers came to me for the re-design of her packaging. After an in depth discussion we decided that what needed to do was establish a new branding architecture for her business. She had built a strong brand in 'Superseed Crackers' online but this was not the name of her business. So that we didn't throw the 'baby out with the bathwater' so to speak. We kept the recognisable logo for the Superseed Crackers identity and developed a new brand for the top-tier 'Creative Cooking' allowing Nikki to produce a wider range of products going forward. The thing all of these products have in common is the composition of seeds and flavours. I developed an iconic new logo for the top-tier brand with a pattern created in seeds. I have loved working with Nikki to bring this new refined and clearly conscious branding identity to life.