Kate Apanui Mindset Coach

Kate Apanui wanted to express many concepts with her personal branding project. Her business is about empowering and guiding women on their journey of personal growth. We chose to express this through a strong kickass logo design with the symbol of the poppy - referencing the expression 'tall poppy syndrome' and turning it on its head to promote the poppy. Illustration is used in the creation of the logo as well as in the painted graphic assets used for creating collateral and social media content.