Mamia's is an award winning sauce made in Wellington that can be used in a variety of ways. Some of the more popular being a curry paste or stew, bbq marinade, pizza base, stir fry, nachos, relish on a burger or sandwich, or as a dip with some corn chips.

Mamia's Ethiopian Sauces are based in Wellington New Zealand. They came to me looking fora complete rebrand and redesign of their packaging to target the gourmet product market.

We started by working on brand strategy as a part of their rebranding and then moved through to developing the new custom illustrations, packaging design and a new website.

The result: The customers love it! They are now also available in supermarkets. they were able to grow their small home kitchen business into a supermarket and gourmet food store offering that flies off the shelves. Their unique flavours and authentic heart-led creations stand out on the shelves as something unique and enticing.


"I love them. So many people have been messaging me to tell me how beautiful they look " - Yeshi Taye Mamia's Founder