Peppamint activewear, loungewear and maternity clothing. A New Zealand owned and designed leisure, lifestyle and activewear brand based in Auckland NZ. Athleisure for every mood. Comfy, classy and chic.
Peppamint clothing was founded by Personal Trainer and fitness enthusiast Ashleigh James. She wanted to create a line of clothing that had a friendly, cool, and comfortable vibe with her personal stamp on it as on 'on-the-ground' trainer she was passionate about creating the perfect look and feel to go from the gym to coffee with friends.
While she worked on creating the practical and high-quality garments that women were soon to fall in love with. I worked on creating an authentic look and feel for her branding. We established the look and feel after developing a branding strategy and then I went to work crafting that into an iconic look such as the big name brands Lululemon and LKSD.
As a part of the process we looked at creating sub-marks that could be used in a variety of ways on the clothing and in social media. The end result is a high-end look and feel that is unique to her brand and recognisable from a distance, so she develops a strong brand identity from launch.
"Zoe at CIP created the most PERFECT branding package for my new clothing line. It was amazing working with Zoe as she really helped draw out my vision, when it was so hard for me to actually describe exactly what I wanted.. but she made it happen! The logo design she created, and the connotations of what it represents, aligned SO much with the values of my brand. The colour palette was also in perfect alignment for my social media! She really brought my vision to life and I just LOVE seeing the logo look so luxe on our garments. Thanks Zoe!" - Ashleigh Swanepoel - Peppamint Clothing Founder