The Book Playbox

The problem:
The Book Playbox is a beautiful subscription box, designed just for children. Owner and curator, Tanya, needed a new brand logo and packaging design that would appeal to both parents and kids. As a creative person, she’d had a go herself, but it just wasn’t clicking. So Tanya came to us looking for something unique and playful that would tie all her ideas together, and bring her vision for the brand to life.

The solution:
CIP Design dove deep into Tanya’s vision, and created a beautiful brand identity - including a logo design, box design, versatile brand patterns, and more. With hand-drawn shapes that captured the “read, create, play” idea behind The Book Playbox, the design gave the brand a cohesive look and feel that brought the business’s concept to life.

The outcome:
The result was a brand identity that Tanya believes has had a genuine and positive effect on her business. A brand identity she’s not only confident in, but is proud to share with the world.


Ph: +64 27 5683 963

Papamoa, Tauranga,

Bay of Plenty, New Zealand


We believe in giving back, please check out the Resources and Biz Hub Blog sections of our website for small business tools and advice.

© 2020 All Rights Reserved CIP Design Studio Papamoa, Bay of Plenty, New Zealand