The Book Playbox

“I found the process of working with Zoe and CIP Design easy. We collaborated well together sharing our ideas, and were able to create a brand that I am completely happy with. I was able to explain what I wanted and then Zoe created her branding magic!” - Tanya

The problem:
The Book Playbox is a beautiful subscription box, designed just for children. Owner and curator, Tanya, needed a new brand logo and packaging design that would appeal to both parents and kids. As a creative person, she’d had a go herself, but it just wasn’t clicking. So Tanya came to us looking for something unique and playful that would tie all her ideas together, and bring her vision for the brand to life.

The solution:
CIP Design dove deep into Tanya’s vision, and created a beautiful brand identity - including a logo design, box design, versatile brand patterns, and more. With hand-drawn shapes that captured the “read, create, play” idea behind The Book Playbox, the design gave the brand a cohesive look and feel that brought the business’s concept to life.

The outcome:
The result was a brand identity that Tanya believes has had a genuine and positive effect on her business. A brand identity she’s not only confident in, but is proud to share with the world.

Contact

info@cipdesignstudio.com

Ph: +64 27 5683 963

Papamoa, Tauranga,

Bay of Plenty, New Zealand

Philosophy

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