MOKSHA - BRANDING

The client: CJ - Moksha Yoga



The Brief:

CJ’s business was up and running, but without a clear idea of how it should be presented to the world, it felt a little like it was drifting. At first CJ thought she needed a logo. But after sitting down with CIP Design, she soon realised it was about digging deeper - identifying exactly what Moksha Yoga meant to her, and who it was as a brand.

The Solution:

We worked with CJ to get crystal clear on who Moksha is as a brand. Its philosophy, it's values, and how it should be perceived. From there, we developed a brand identity that truly captured both Moksha and CJ’s spirit - along with the tools needed to bring that identity to life consistently across the board.

The Outcome:

After launching the new Moksha Yoga brand, CJ’s classes multiplied from 2 a week to 10 - growing from about 20 attendees a week, to a massive 120. As a result, she’s seen both her revenue and her social media engagement sky-rocket.


Don’t just take our word for it…

“I’ve ended up with a brand that totally reflects me and my business. It has meaning and soul and I'm super proud of it. It gives me confidence to promote Moksha in all areas, knowing that my brand is professional and true to my style.” - CJ


If you're interested in finding out more about our brand packages, please check them out here