How to get found in online searches

What you can do and check yourself.

Your business needs to have a consistent appearance online and be a verifiable physical location to be rewarded with high ranking position on search engines.

SEO or search engine optimisation can be improved organically by following these steps consistently. Additional reach can be acquired through working with an SEO expert and paying for targeting advertising through banner ads, adwords campaigns and social media promotions and giveaways to gain reach. There are two parts largely to increasing your reach online. How your are seen and how your person.

01/

Presence:

Search Engine indexing

This is done in the backend on all the websites I develop on Wix.com but if you don’t have a website with Wix.com you can manually do this yourself - just search for the google console.

 

Social Media presence

FB page, Twitter, LinkedIn, Instagram, choose one or two that resonate with you to work on consistently.

 
Multi-screen compatibility

Page speed score, responsive design, mobile website, If you website isn’t responsive it appears lower in searches.  This is where I advise you don’t mess around your design in your website if you’ve had someone create it for you.


Local Business presence

Google maps, Google my business, Finda.co.nz, Neighbourly, Stars of Service etc Find as many as you can that you can list your business for free on. Ensure you use consistent naming. Your business needs to be listed, listing confirmed and have a NAP error rate of 0 ( NAP = name, address, phone) this means that the name, address and phone of your business needs to be EXACTLY the same in all directories and match the real life name.

Blogging

This probably fits into both presence and performance and is an important part of keeping content fresh on your website and including relevant keywords on your website to draw in traffic. For example if your title matched someones search term they will find your website through connecting with your topic ( eg. how to create your own website copy)

02/

Performance:

SMO Analysis ( social media optimisation)

FB likes, posts and check ins, use the shop function and booking function there too if you can. Make it easy for people to book with you. Twitter followers and tweet count. You can have your FB feed on your website too to keep fresh content on there. You can use apps such as Tailwind to schedule posts for Instagram and Facebook and save time. Use planning apps to organise your posts on Instagram.

 

Reputation Analysis

Mentions, reviews, and ratings - FB and Google ( don’t forget to ask people to give you Google reviews) you can send them a link. Trip Adviser if relevant is great for this too.

 

Content analysis

Local phone number, address on homepage, map and directions. Contact us and privacy policy all help credibility.

Having a footer with all this info tucked in right at the bottom of your website is great with a sitemap.

 

SEO Analysis

Domain redirection ( so no dropped pages)  and all the backend stuff your website designer will have put in for you. Check with them.

BackLinks

You can find others in your industry where you could give each other a small spot on your website. For me I have linked my favourite and recommended photographers and copy writers as these industries complement my business. You can also use Buzzsumo or Google news to find trending topics and then target those topics by reaching out to blogs and influencers talking about those subjects. Firstly you can enter a broad phrase such as "graphic Design" and then you can find the relevant trending information around this topic and target your niche around this. The idea of backlinks is that you are connecting with your local community and basically being shown to be valid by other credible websites.

AI Analysis

Sites such as MarketMuse are leading the SEO industry with artificial intelligence, aiding your ability to see whether your articles are getting traction in your industry. you can adjust your copy in your pages or posts by looking at the higher ranking content providers.

Voice Search

The stats are indicating that voice searches will make up 50% of searches online by 2020. Already 36% of millennials are using this function. Considering this be aware that keyword searches may be more like “where is the best Thai restaurant in town” rather than something more robotic like “best Thai restaurant.”

There are many, many more topics that I could cover in this subject. Search engine optimisation is a constantly shifting web of interlinking technologies rapidly evolving with the AI industry. I would highly recommending finding someone to manage this for you and help grow your business. Budget for this in your marketing and track your leads from their work to ensure you are getting value for money from their services. Feel free to contact us for more info.