<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Case in Point Design]]></title><description><![CDATA[Case In Point Design Studio offers expert branding and website design from Tauranga, New Zealand.]]></description><link>https://www.cipdesignstudio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 16 Jun 2026 22:28:03 GMT</lastBuildDate><atom:link href="https://www.cipdesignstudio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why SEO and GEO Are Like Home Maintenance]]></title><description><![CDATA[So why do SEO and GEO require ongoing attention, and why regular updates and social media engagement matter?  Fresh content is crucial, especially for Google Business Profiles and FAQs, in a world where AI agents increasingly influence search results.]]></description><link>https://www.cipdesignstudio.com/post/why-seo-and-geo-are-like-home-maintenance</link><guid isPermaLink="false">69e6ac6ee30ec41b7d0632c7</guid><category><![CDATA[Search Engine Optimisation]]></category><pubDate>Mon, 20 Apr 2026 23:04:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_d331f94349454e4d84e76ae6d2e1a594~mv2.jpg/v1/fit/w_1000,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[The Importance of Custom Branding for Startups in New Zealand]]></title><description><![CDATA[Custom branding is more than just a logo or colour scheme, it's the foundation of how your business communicates its value, connects with customers, and builds lasting relationships]]></description><link>https://www.cipdesignstudio.com/post/what-are-the-benefits-of-custom-branding-for-startups-in-new-zealand</link><guid isPermaLink="false">69bb421c392d3386b9262453</guid><category><![CDATA[Small Business Design Service Tips]]></category><category><![CDATA[Featured Articles]]></category><category><![CDATA[Branding Design]]></category><pubDate>Thu, 19 Mar 2026 00:36:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_319e081977a2436db54dafe285202779~mv2.jpg/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[The Essentials of Effective Branding for Websites]]></title><description><![CDATA[Branding isn’t just a fancy buzzword. It’s the heart and soul of your website and your business. When done right, it helps you stand out, build trust, and attract the right customers.]]></description><link>https://www.cipdesignstudio.com/post/the-essentials-of-effective-branding-for-websites-branding-strategy-essentials</link><guid isPermaLink="false">69ae271d3fdd64550e6d9493</guid><category><![CDATA[Branding Design]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Mon, 09 Mar 2026 02:18:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_aa9704808bf948a786455ca270b57fe6~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Top branding tools and resources to boost your design]]></title><description><![CDATA[Branding tools and resources to save you time and money, I've found you the cream of the crop. ]]></description><link>https://www.cipdesignstudio.com/post/top-branding-tools-and-resources-to-boost-your-design</link><guid isPermaLink="false">695ceccc48ab5c2f457d74c2</guid><category><![CDATA[Small Business Design Service Tips]]></category><category><![CDATA[Branding Design]]></category><pubDate>Tue, 06 Jan 2026 20:16:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_fcc9234035ca47dd96985fbc5aa321f9~mv2.jpg/v1/fit/w_1000,h_835,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Effective Branding Tools and Resources for Modern Businesses]]></title><description><![CDATA[Branding today is a whole different ball game compared to what it was a decade ago. It’s not just about a pretty logo or a catchy tagline anymore]]></description><link>https://www.cipdesignstudio.com/post/effective-branding-tools-and-resources-for-modern-businesses</link><guid isPermaLink="false">692f3e2df769f847ed641a63</guid><category><![CDATA[Branding Design]]></category><pubDate>Tue, 02 Dec 2025 19:52:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_4179e5203d894ce9b5e08c0d79f53b2d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Business Secrets from the 'Cool Kids Club']]></title><description><![CDATA[But if you’re running a small business or startup, especially here in New Zealand or Australia, branding is not a nice to have anymore, it's an essential business asset.]]></description><link>https://www.cipdesignstudio.com/post/business-secrets-from-the-cool-kids-club</link><guid isPermaLink="false">68e2c556fabe64c932f72551</guid><category><![CDATA[Branding Design]]></category><pubDate>Tue, 07 Oct 2025 22:26:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_30df94200aa446a2b1cd38e4325f6dfa~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Crafting Unforgettable Brand Identities]]></title><description><![CDATA[I know everyone's looking for a shortcut in business setup these days. But building a brand isn’t just about slapping a logo on a website and calling it a day.]]></description><link>https://www.cipdesignstudio.com/post/crafting-unforgettable-brand-identities</link><guid isPermaLink="false">68d05e5ba13a7e0122428aaa</guid><category><![CDATA[Featured Articles]]></category><category><![CDATA[Branding Design]]></category><pubDate>Tue, 23 Sep 2025 02:32:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_1ae38f5bb63f41d59d5fc4bf4d1e499c~mv2.jpg/v1/fit/w_566,h_318,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Top Branding Strategies for Your Business]]></title><description><![CDATA[Ready to take your branding to the next level? Start by revisiting your brand purpose and audience. ]]></description><link>https://www.cipdesignstudio.com/post/top-branding-strategies-for-your-business</link><guid isPermaLink="false">68c723f79ca2af2aa233f223</guid><category><![CDATA[Branding Design]]></category><pubDate>Mon, 15 Sep 2025 21:04:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_7adf07d522c24b1196cd8a4c92ad1c2e~mv2.jpg/v1/fit/w_827,h_551,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Getting found online by Google AND AI - things to consider]]></title><description><![CDATA[People are searching Google AND AI (for example chatGPT) to find what they want online.  

If you want your business to rank well on Google and also be recommended by AI chatbots like ChatGPT, you need a strategy that caters to both.]]></description><link>https://www.cipdesignstudio.com/post/getting-found-online-by-google-and-ai-things-to-consider</link><guid isPermaLink="false">67fd6b3e25ff1f7887dcadab</guid><category><![CDATA[Search Engine Optimisation]]></category><pubDate>Mon, 14 Apr 2025 20:22:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_aa9704808bf948a786455ca270b57fe6~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>By Corey Hinde</dc:creator></item><item><title><![CDATA[Branding vs Logo Design: Why Human-Centred Design Matters]]></title><description><![CDATA[A  real human should be behind both logo design and creating your brand identity — to be not only beautiful but also strategic and memorable to your customers.]]></description><link>https://www.cipdesignstudio.com/post/branding-vs-logo-design-why-human-centred-design-matters</link><guid isPermaLink="false">67f87911e2fa4bec3f0cdd03</guid><category><![CDATA[Branding Design]]></category><pubDate>Fri, 11 Apr 2025 02:32:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_934f5ac4728f48c597fcda3d34171051~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Case In Point your small business Expert for Branding and Website Design Tauranga]]></title><description><![CDATA[Our expertise in custom brand identity development and SEO-friendly website design has helped countless Tauranga businesses]]></description><link>https://www.cipdesignstudio.com/post/elevate-your-tauranga-business</link><guid isPermaLink="false">679992e766e76ecb19f8b964</guid><pubDate>Wed, 29 Jan 2025 02:35:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_8aaaadfc6aea4deba272bd67ab2edfe1~mv2.jpg/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[How to Keep Improving Your Wix SEO]]></title><description><![CDATA[Collaborating with a Wix SEO specialist is a fantastic way to ensure your website is optimised for search engines.]]></description><link>https://www.cipdesignstudio.com/post/how-to-keep-improving-your-wix-seo</link><guid isPermaLink="false">678ecfc992a380e77eb706c0</guid><category><![CDATA[Search Engine Optimisation]]></category><category><![CDATA[Website Design for Small Business]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Mon, 20 Jan 2025 22:50:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_197bdb827dd74f9585db55f630f4925d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[WIX Optimisation in 2025]]></title><description><![CDATA[How we improve your SEO on Wix involves optimising multiple aspects of your website, from technical settings to content and user experience.]]></description><link>https://www.cipdesignstudio.com/post/wix-seo-optimisation-in-2025</link><guid isPermaLink="false">6784711962c6b84e1660d522</guid><category><![CDATA[Search Engine Optimisation]]></category><category><![CDATA[Small Business Design Service Tips]]></category><category><![CDATA[Website Design for Small Business]]></category><pubDate>Mon, 13 Jan 2025 02:14:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_617fad02412845ffad71382a145468c0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Empowering Your New Business: How this Graphic Designer Can Set You Up for Success]]></title><description><![CDATA[Starting a new business is an exciting venture, full of potential and promise. As you embark on this journey, it's essential to invest in ke]]></description><link>https://www.cipdesignstudio.com/post/empowering-your-new-business-how-this-graphic-designer-can-set-you-up-for-success</link><guid isPermaLink="false">65af1080c0217367b7bf370e</guid><pubDate>Tue, 23 Jan 2024 01:20:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_4c20504199924ba78775ebae9b27be66~mv2.png/v1/fit/w_1000,h_645,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[How Targeted Branding Design Generates Leads and Converts Customers]]></title><description><![CDATA[Branding design is a strategic tool for boosting leads and conversions. Trust, audience attraction, and compelling storytelling are the key.]]></description><link>https://www.cipdesignstudio.com/post/how-targeted-branding-design-boosts-leads-and-converts-customers</link><guid isPermaLink="false">653ee533b35183454f4d7b31</guid><category><![CDATA[Branding Design]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Sun, 29 Oct 2023 23:19:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_530d91f726af4d1f99b11c60b37a7d06~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[A Step-by-Step Guide to Planning a Website Project]]></title><description><![CDATA[Case In Point Design Studio guides you step-by-step throughout the development process.]]></description><link>https://www.cipdesignstudio.com/post/a-step-by-step-guide-to-planning-a-website-project</link><guid isPermaLink="false">64ebc3440d7264fa20d44648</guid><category><![CDATA[Website Design for Small Business]]></category><category><![CDATA[Small Business Design Service Tips]]></category><pubDate>Sun, 27 Aug 2023 21:50:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_d64ceda203324549bec2192da9779de7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[How to enhance your Wix Blog for more traffic]]></title><description><![CDATA[Why is using targeted SEO (Search Engine Optimisation) in your Wix Website blog posts so important?]]></description><link>https://www.cipdesignstudio.com/post/how-to-enhance-your-wix-blog</link><guid isPermaLink="false">648a63ff7d496dbea53ad965</guid><category><![CDATA[Search Engine Optimisation]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Thu, 15 Jun 2023 01:40:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_fc2ecc9d920c4475836ba452d0b8934d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Avoid these 5 mistakes small businesses make when starting]]></title><description><![CDATA[The top 5 mistakes most small business start-ups make. Learn how to avoid common pitfalls.]]></description><link>https://www.cipdesignstudio.com/post/avoid-these-5-mistakes-small-businesses-make-when-starting-out</link><guid isPermaLink="false">64585285fb291504a9771d94</guid><category><![CDATA[Small Business Design Service Tips]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Mon, 08 May 2023 01:50:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6ac535bc9892424ba8c587fb66dfa4f6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Top 5 Graphic Design Tips for Small Business Owners]]></title><description><![CDATA[In the spirit of seeing your brand in it's best light here are some guidelines to keep in mind when graphic designing]]></description><link>https://www.cipdesignstudio.com/post/top-5-graphic-design-tips-for-small-business-owners</link><guid isPermaLink="false">64224c2d0e3ed7a3d965bb28</guid><category><![CDATA[Small Business Design Service Tips]]></category><pubDate>Tue, 28 Mar 2023 02:35:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_e78442d9a54e4fbbaeb0e81ffc0843a0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item><item><title><![CDATA[Small Business Time-Savers]]></title><description><![CDATA[The top 5 time small business time-savers when you feel overwhelmed with it all.]]></description><link>https://www.cipdesignstudio.com/post/small-business-time-savers</link><guid isPermaLink="false">63fbeeabb83d078245c8289b</guid><category><![CDATA[Small Business Design Service Tips]]></category><category><![CDATA[Featured Articles]]></category><pubDate>Mon, 27 Feb 2023 01:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d9a2d7_26054bebd74b4391810c6be76fa6c766~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zoe Sizemore</dc:creator></item></channel></rss>