Scroll-Stopping Branding & Website Design.
For small biz owners who are done with DIY and ready to get serious.
Case in Point crafts Branding that’s bold & Websites that work.
No Canva clones in sight.
Hey, I’m Zoe, designer, straight-shooter, and the brains behind Case In Point Design Studio in Tauranga.
I’ve spent over 13 years helping small businesses across New Zealand and Australia ditch the cookie-cutter branding and launch with style, strategy, and confidence.
Whether you're building from scratch or rebranding a hot mess, I’m here to guide you through it, logo to launch, fonts to footer.
Together we’ll craft a brand and website that does more than “look nice”... it actually works hard for your business.
WHY CASE IN POINT?
Built for Startups
(and anyone tired of winging it)
Got a big idea and no clue where to start? Perfect.
My start-up brand package walks you through every step, customer profiling, logo creation, even whether to trademark your brand name all with a cool head and a creative eye of a consultant whose been in the biz for decades.
Real Design for Real Businesses
I've spent years working with all sorts of businesses, from tradies and tech start-ups to wellness brands and creatives, helping them shape a visual identity that actually reflects who they are.
My background covers everything from logos and brand strategy to websites built with SEO in mind, signage, packaging, and all the extra bits like templates and promo design that tie it all together.
I’m not about cookie-cutter solutions or trendy fluff that fades in six months. I care about design that feels right, works hard, and makes people stop scrolling. If you want someone who’ll listen, ask the right questions, and bring a bit of clarity (and style) to your brand, you’re in the right place.
Let’s create something you’re proud to put your name on.