Strategic Brand
Packages + Converting Websites

You’ve got a vision; now let’s give it the home it deserves.

Based in Tauranga, New Zealand, Case In Point Design Studio partners 1:1 with service providers and new product start-ups to build brands with backbone. From strategy-driven logo design and branding to high-performing SEO-optimised websites, we create the marketing materials you need to capture your story and connect with your audience.

The Design Process

"Zoe is both a professional and a perfectionist. Her process and ability to lead a project from idea to execution is exemplary - I would commend her to anyone who wants a world class website."

Rob Sherlock

Ōrākei Community Association

"Zoe nailed my branding design. She took my vague ideas and turned them into a logo and colour palette that perfectly reflect my clothing line. It feels luxe, on-brand, and totally aligned with my vision. I’m obsessed!"

Ashleigh Swanepoel

Peppamint Activewear

"Zoe was a dream to work with. She understood my vision for a refreshed website design and she exceed my expectations. She was professional, fast and spot on. I would highly recommend CIP."

Kate Sturmey

Second Nature Botanicals

Hi, Zoe here. Branding Consultant for start-ups

Got a big idea and no clue where to start? Perfect.

Need a new or refurbished website? I'm here to guide you through the process.

Case In Point is a small boutique studio based in Tauranga, New Zealand, and established in 2012. I do this everyday - trust me you don't want to boot-strap this process.

My start-up brand package walks you through every step, customer profiling, branding and logo design, social media assets, and on to website development.

My Story Packages

The Whole Package

01 Strategic Branding Design

Your brand design isn’t just a pretty logo, it’s the story your customers connect with. I’ll help you tell it with strategy, personality and polish.

02 Website Design & SEO

Built on Wix, Squarespace, or Shopify, I offer website design built to convert & easy enough for you to update without calling tech support for every content change.

03 Graphic & Packaging Design

Whether you need signage, workbooks, social media templates, food labels or skincare packaging Case In Point has you covered.

04 Book Design & Illustration

From bespoke cover art and interior book design to custom illustrations and full-scale book design, I create visuals that demand to be read.

Real Strategy. Real Results.

Your brand deserves more than a trend; it needs a strategy.

From high-converting websites to full-scale brand identities, I create the tools you need to grow with confidence.

Work with a no-nonsense designer with practical knowledge of design and function.

Let’s turn your vision into customer converting reality, get in touch to start your project.

Get an Estimate

Frequently asked questions

We keep things approachable, creative, and results-focused. Instead of drowning you in agency jargon or charging larger agency sized fees, we work closely with you to create a brand that actually connects with your customers. We’ve been helping Tauranga, New Zealand and Australian, as well as some US based businesses for over a decade, blending strategy with great design that works both online and offline.

Professional logo design is a strategic investment in original intellectual property, ensuring your brand is unique, trademark-ready, and legally protected. Unlike free builders that rely on generic templates and non-exclusive rights, a professional designer crafts a scalable identity tailored to your specific market. This collaborative process secures long-term brand equity and avoids the legal risks and rebranding costs associated with low-quality, automated alternatives.

In a world full of DIY design tools like Canva, it's easy to think you can handle it all. But professional graphic design ensures your marketing materials look polished and professional, reflecting the quality of your business. A trained designer knows how to align text, balance elements, and create a cohesive look that tells your story effectively. Investing in professional design helps your business stand out and be taken seriously. Just look at your favorite brands and see why they shine!