Case in Point Design crafts Scroll-Stopping Branding & websites that work.
Hey, I’m Zoe, designer, straight-shooter, and the brains behind CIP Design Studio in Tauranga.
I’ve spent over 13 years helping small businesses across New Zealand and Australia ditch the cookie-cutter branding and launch with style, strategy, and confidence.
Whether you're building your brand from scratch or rebranding a hot mess, I’m here to guide you through it, logo to launch.
Together we’ll craft a brand and website design that does more than “look nice”... it actually works hard for your business.

How we help you stand out from the crowd.
Built for Startups
(and anyone tired of winging it)
Got a big idea and no clue where to start? Perfect. Need a Website , I got you!
My start-up brand package walks you through every step, customer profiling, logo design, even whether to trademark your brand name all with a cool head and a creative eye of a consultant whose been in the biz for decades.


Intelligent Branding Design that connects with your customers
With decades experience designing logos and website for all sorts of businesses, from tradies and tech start-ups to wellness brands and creatives, I get a kick out of shaping a visual identity that actually reflects what makes your business unique.
My background covers everything from logo and brand design/strategy to SEO optimised websites, signage, packaging, and all the extra bits like templates and promo design that tie it all together.
I’m not about cookie-cutter solutions or trendy fluff that fades in six months. I care about design that feels right, works hard, and makes people stop scrolling. If you want someone who’ll listen, ask the right questions, and bring a bit of clarity (and style) to your brand, you’re in the right place.
Let’s create something you’re proud to put your name on.