I'm Zoe - Designer of Brands that Speak & Websites that Convert
I established Case In Point in 2012 to help businesses stand out with bold, authentic branding and websites that don't just look good, but actually work. I craft a brand for you that's not only visually stunning but also strategically designed to grow your business. I create authentic, original logo design suites and brand identities that flow seamlessly into engaging websites leaving a lasting impression.


The Face Behind Case In Point
Born in Christchurch, raised in Whangārei Heads, Northland. I completed university in Auckland, then moved to the sunny Bay of Plenty, where I now bring brands to life for small business owners across New Zealand and beyond.
Fuelled by coffee and a love of crafting strategic brands, I spend weekdays in my Pāpāmoa based studio, and weekends chasing adventures via land and sea.


"Zoe has an incredible ability to distil the essence of a brand and bring it to life visually. Her brands have heart. Sleep Haven's getting wonderful feedback and most importantly connecting with my clients in a meaningful way."
✹ Bernice Tuffery, Sleep Haven

Why Work With Me?
I love working with small business owners like you, learning what makes your brand special and bringing it to life visually.
With decades of experience in branding, website design, and digital marketing, I create beautiful designs - that are also strategic solutions that help your business grow.
When you work with me, you get:
Honest, expert advice on what works (and what doesn't)
A passionate cheerleader who makes the process fun and stress-free
A creative partner who's as invested in your success as you are

Case In Point Design Studio
Opening Hours
Mon - Fri: 9am - 5pm
Sat-Sun: Closed
After hours please fill in quote request or book a chat for a check-in first thing.


