HOW I WORK
The Case In Point branding process.
Before I open Illustrator, I want to understand who you serve, what makes you different, and where you want to be in five years. Every project starts with a workbook R&D and it’s why the work that follows actually fits.
01
Discovery & strategy
A deep-dive session covering your audience, competitors, brand personality and commercial goals. You walk away with a written brand strategy that informs every visual decision from here on — no guesswork, no design-by-committee.
YOU LEAVE WITH
Written brand strategy document
02
Concept development
I present a curated few logo directions, each with rationale rooted in the strategy. These are selected with a designers eye. After extensive development these are the most effective solutions, the decision is informed rather than overwhelming.
YOU LEAVE WITH
2–3 logo concepts with rationale
03
Refinement & roll-out
Once a direction is chosen, we refine the logo, build out your full brand identity system, and prepare everything you need to launch confidently across print and digital. A brand guide PDF is provided for reference.
YOU LEAVE WITH
Full identity system, ready to launch
✹ Logo suite
Primary, secondary and sub-mark variations in various file formats for use.
✹ Colour palette
Full system with hex, RGB and CMYK codes & paint matches if needed
✹ Typography system
Web and print font pairings, ready to use. Examples of how to use.
✹ Brand guidelines
So your team and suppliers stay consistent
Every email, sketch and presentation comes from me. No account-management layers, no junior hand-offs.
Why work with me
What makes Case In Point different.
01 · Not an agency
I’m a senior designer with 15 years experience working 1:1 with founders. You’ll never be handed off to a junior or buried in account-management layers. Every touchpoint of the process comes directly from me.
02 · Brand & website, designed in HARMONY
I also build the website most clients launch alongside their brand, so your visual identity and your customer-facing site are designed together.
