It's my job to help your business get seen, with targeted branding and a converting website.
Hi I'm Zoe, from Case In Point based in Tauranga, New Zealand. I love working one -on-one with small businesses to offer expert branding and web design services to New Zealand and Australian based businesses.
From tradies and start-ups to wellness brands and creatives, Case In Point Design, specialise in unique visual identities customised to those of you wearing all the hats in business.
With a strategy-driven logo design and branding, an SEO-optimised website, and marketing materials that capture your brand's story. I have created the toolkit you need to manage your marketing day-to-day and website without any monthly fees.

From idea to launch, I can't wait to work with you
Built for Startups
(and anyone tired of winging it)
Got a big idea and no clue where to start? Perfect. Need a Website , I got you!
My start-up brand package walks you through every step, customer profiling, logo design, even whether to trademark your brand name all with a cool head and a creative eye of a consultant whose been in the biz for decades.


Intelligent Branding Design that connects with your customers
With decades experience designing logos and website for all sorts of businesses, from tradies and tech start-ups to wellness brands and creatives, I get a kick out of shaping a visual identity that actually reflects what makes your business unique.
My background covers everything from logo and brand design/strategy to SEO optimised websites, signage, packaging, and all the extra bits like templates and promo design that tie it all together.
I’m not about cookie-cutter solutions or trendy fluff that fades in six months. I care about design that feels right, works hard, and makes people stop scrolling. If you want someone who’ll listen, ask the right questions, and bring a bit of clarity (and style) to your brand, you’re in the right place.
Let’s create something you’re proud to put your name on.









