Scroll-Stopping branding & website design.

For small business owners from New Zealand and beyond who are done with DIY and ready to get serious.

Case in Point crafts Branding that’s bold & websites that work.
No Canva clones in sight.

Hey, I’m Zoe, designer, straight-shooter, and the brains behind Case In Point Design Studio in Tauranga.

I’ve spent over 13 years helping small businesses across New Zealand and Australia ditch the cookie-cutter branding and launch with style, strategy, and confidence.

Whether you're building from scratch or rebranding a hot mess, I’m here to guide you through it, logo to launch, fonts to footer.

Together we’ll craft a brand and website that does more than “look nice”... it actually works hard for your business.

FREE WEBSITE AUDIT

To play, press and hold the enter key. To stop, release the enter key.

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How we help you stand out from the crowd.

STRATEGIC BRANDING

Your brand isn’t just a pretty logo, it’s the story your customers connect with. I’ll help you tell it with personality and polish.

WHAT'S IN A BRAND? >

WEBSITE DESIGN & SEO

Built on Wix, Squarespace, or Shopify, designed to rank, built to convert, and easy enough for you to update without calling tech support.

See the Web Portfolio >

GRAPHIC DESIGN

From signage and brochures to social kits and templates, your visuals need to do more than look good, they need to catch attention.

Explore Design Services >

PACKAGING DESIGN

From gourmet labels to skincare jars, your packaging needs to do more than just look pretty, it needs to stand out on the shelf and speak to your customer.

Package Design Services >

Built for Startups
(and anyone tired of winging it)

Got a big idea and no clue where to start? Perfect.

My start-up brand package walks you through every step, customer profiling, logo creation, even whether to trademark your brand name all with a cool head and a creative eye of a consultant whose been in the biz for decades.

PRICING GUIDE >

"Zoe made our branding and website launch smooth and stress-free, even on a tight timeline. She was super responsive and made the whole process feel easy. We’re thrilled with the result and can’t recommend her enough!"

- RYAN LAMBERT A Step Ahead Academy

"Zoe nailed my branding. She took my vague ideas and turned them into a logo and colour palette that perfectly reflect my clothing line. It feels luxe, on-brand, and totally aligned with my vision. I’m obsessed!"

- ASHLIEGH SWANEPOEL - Peppamint

"Zoe was a dream to work with. She understood my vision for a refreshed website and she exceed my expectations. She was professional, fast and spot on. I would highly recommend Zoe."

- KATE STURMEY Second Nature Botanicals

"I’ve worked with Zoe on multiple projects and she’s consistently delivered great results. Clear communication, fast turnaround, and top-notch branding and website work."

- PAULETTE CROWLEY - Good Health Coach

Real Design for Real Businesses

I've spent years working with all sorts of businesses, from tradies and tech start-ups to wellness brands and creatives, helping them shape a visual identity that actually reflects who they are.

My background covers everything from logos and brand strategy to websites built with SEO in mind, signage, packaging, and all the extra bits like templates and promo design that tie it all together.

I’m not about cookie-cutter solutions or trendy fluff that fades in six months. I care about design that feels right, works hard, and makes people stop scrolling. If you want someone who’ll listen, ask the right questions, and bring a bit of clarity (and style) to your brand, you’re in the right place.

Let’s create something you’re proud to put your name on.

BOOK A FREE CHAT