Squarespace Ecommerce Website
For this refresh project, I partnered with Second Nature Botanicals, a boutique business creating small-batch, natural cleaning and home products.
Second Nature Botanicals – Website Refresh
Squarespace Design + SEO Update
Their old website needed a serious lift to reflect the quality and ethos of the brand, so I jumped in to modernise the design, streamline the user experience, and make the content work harder for them.
We transitioned the entire site to a sleek new Squarespace template, giving it a clean, contemporary layout with earthy undertones to match the brand’s natural aesthetic. I updated product pages with fresh, high-quality imagery and added direct links to key suppliers and partners, improving both transparency and user trust.
A big part of the project was improving the site’s structure and content. We added new pages, reworked copy, and strategically incorporated SEO tools throughout the site – from meta descriptions to backend tags – to help with search visibility and growth.
Key Features of the Refresh:
- New modern Squarespace template
- On-brand visual updates with updated photography
- Supplier links for transparency and added credibility
- New pages with fresh, well-structured content
- Basic SEO integration for better search ranking
- Cleaner navigation and mobile responsiveness
The end result is a much more aligned and professional online presence that not only feels true to the brand, but also works smarter in the background to support future growth. It’s natural, refined, and ready for action.
"Zoe was a dream to work with. She understood my vision for a refreshed website and she exceed my expectations. She was professional, fast and spot on. I would highly recommend Zoe." Kate Sturmey
