WEBSITE DESIGNER PAPAMOA, TAURANGA,
Websites That Get Found. With Design That Looks Mint.
Case In Point follows the three S's - SMART strategy / SCROLL-stopping design / Stats based SEO
You're here because your website isn't doing its job.
Maybe it's invisible on Google.
Maybe it’s a DIY disaster. Or maybe it’s just... fine.
Fine doesn’t cut it. You deserve a website that works as hard as you do.
— Service · Website design
A website that works like a salesperson, not a business card.
Before I open the design tools, I want to understand who your customers are, what they need to know before they'll buy, and where they're getting stuck. That insight shapes every decision, from layout to copy to where the call-to-action sits.
10+
WIX legend PARTNER
Years building websites for 100's of small businesses in NZ & AU.
THE PROCESS
Three steps, no hand-offs.
A great website is your hardest-working salesperson and VA in one. The way I work is built around making sure yours does exactly that.
01
Strategy and SEO planning
We start with a deep-dive into your business goals, your audience, and your competitors. I research the keywords your ideal customers are actually searching for, then build a site architecture that gives those queries somewhere to land. SEO isn't bolted on at the end — it's baked in from day one.
KEY OBJECTIVES
Audience research
Keyword strategy
Site architecture
02
Design and content build
Wireframes first, then full design across desktop, tablet and mobile. I help you to write the copy or advise on the best service providers, so your messaging is sharp, on-brand, and built to convert. Every page is structured around a clear path to enquiry.
KEY OBJECTIVES
Wireframes
Responsive design
Copywriting
03
Launch and training
Before we go live, I test every page, form, link and load time. Once you're happy, we launch and I record a custom walkthrough video so you can confidently update your own content without calling tech support for every small change.
KEY OBJECTIVES
Testing
Launch + Domain Connect
Custom training Video
- what's included
The foundations, every time.
Every branding project includes the full toolkit you need to run your business looking polished and professional from day one.
Custom-designed pages
Homepage and inner pages built around your specific site goals, no templates.
On-page SEO setup
Title tags, meta descriptions, headings, alt text, and schema all done properly.
Forms/bookings/stores
Contact forms, scheduling, or full storefronts, whatever your business actually needs.
Custom Training video
A walkthrough recorded just for your site so you can make updates yourself & refer back.
Fully mobile-responsive
Across phone, tablet, and desktop. Tested on real devices, not just emulators.
Page speed optimisation
Image compression, lazy loading, and a build that scores well from launch day.
Analytics integration
A window after launch for the small tweaks that always come up. Built in, never billed extra.
Post-launch support
Google Analytics and Search Console connected so you can track real results.
CHOOSING A PLATFORM
Wix, Squarespace, or Shopify? I’ll help you choose.
Different businesses need different platforms. I’ll recommend the right one based on your business, not what’s easiest for me to build. That honest advice is the difference between a site that scales and one you outgrow in a year.
RECOMMENDED FOR MOST
Wix
My specialty — Partner for 10+ years
Powerful SEO controls, real layout flexibility, and a CMS that scales as your business grows. The platform I reach for first when there isn’t a strong reason to go elsewhere.
BEST FOR
Service providers, small businesses, content-rich sites
Squarespace
Elegant out of the box
Beautiful templates and less fuss. Great when the focus is showing the work, photographers, makers, studios and you want a calm editing experience.
BEST FOR
Visual brands, creatives, portfolio-led businesses
Shopify
The e-commerce gold standard
When you’re selling a real range of products with stock to manage, Shopify is built for the job. Inventory, shipping, payments, all handled properly from day one.
BEST FOR
Serious online stores with larger catalogues
what makes it different?
You work with me, from strategy through to launch.
Most agencies hand websites off to a junior developer once the design is signed off. Here, your brand, copy, design, and SEO are considered as one connected system. The only additional people are hand-picked collaborators such as photographers or specialist copy-writers.
I also design and build your branding alongside your website, if you need both. Your visual identity and your customer-facing site grow up together, so the result feels like a coherent extension of your brand at every touch-point.
No
Hand-off's to juniors
Brand+web
Designed together
One
Designer, start to finish
NEXT STEP
Ready to build a website that earns enquiries?
Book a free 15-minute discovery chat — no pitch, just a conversation about what you’re building and whether we’re the right fit.
TIMELINE
3-4 weeks, start to finish
Starting from
NZ $1600 for a wix revamp
Booking
Currently taking on 3x new projects per Month
30 Days. Real Results.
Check out this site I worked on recently. In just one month, their visibility on Google skyrocketed , thanks to the right SEO structure, page load speed, and keyword-rich content baked into the design.
Results after 30 days. SEO setup + smart content = growth
*Data above is shown as an example only, individual results will vary in different industries, countries etc.
Case In Point Design Studio
Opening Hours
Mon - Fri: 9am - 5pm
Sat-Sun: Closed
After hours please fill in quote request or book a chat for a check-in first thing.
We’re taking action for nature together with our customers by funding a native tree through Trees That Count for every website completed
I'm a certified Wix Expert. I know exactly how to make it work hard for your business while staying simple for you to update.