Deck & Fence Co

This project involved a comprehensive digital transformation for Deck & Fence Co, a Bay of Plenty-based specialist. Case In Point was tasked with transitioning their online presence from a legacy WordPress site to a streamlined Wix platform, coinciding with a strategic rebrand and a revised business name.

Migrating a content-heavy site while changing your identity is a bit like performing a heart transplant while the patient is running a marathon it requires precision to ensure no "SEO momentum" is lost in the process.

The Core Challenges
- Strategic Platform Migration (WordPress to Wix)
- Preserving SEO Equity During a Rebrand
- Comprehensive 301 Redirects
- Metadata Synchronisation
- Google Search Console Management:

Content Depth & Information Architecture
Deck & Fence Co isn't just a general contractor; they are "One Stop Specialists." This required transferring a massive library of detailed information regarding, materials, services, and visual Assets.

The migration wasn't just technical. it was aesthetic. The new Wix site needed to house the revised branding (as seen in the sophisticated, dark-themed UI) to position the company as a premium, modern expert in the outdoor construction space.

The final result is a straight-out-the-gate high-performing, mobile-responsive site that retains its hard-earned organic search visibility while providing a "luxury" digital experience that matches the quality of the client's physical builds.